CEO Tim Cook this week did an interview with Chinese Dailywhere he once again commented on the future of augmented reality and hinted at Apple’s work on an AR/VR headset.


Cook said that Apple is excited about the opportunities available with augmented reality, which isn’t too far off from previous comments he’s made, but went on to say that people should “stay tuned” to see what Apple has to offer.

I’m incredibly excited about AR, as you may know, and the bottom line for any technology, including AR, is to put humanity at the center. And that’s what we focus on every day. Right now, as an example, we have over 14,000 ARKit apps on the App Store, bringing augmented reality experiences to millions of people around the world.

I think despite that, we’re still in the very early days of how this technology will evolve. I couldn’t be more excited about the opportunities we’ve seen in this space and stay tuned and see what we have to offer.

Although Apple hasn’t confirmed its work on a wearable AR/VR device, rumors have been swirling about it for years. Apple’s headset is expected to offer mixed reality technology, with a curved visor and soft mesh that conforms to the face. It will be lighter than other earphones on the market and use an Apple Watch-like strap to keep it in place.

The headset is rumored to feature two 4K micro-OLED displays, 15 camera modules, powerful processors equivalent to M-series chips, eye-tracking capabilities, hand gesture support, and spatial audio. When it launches, the headset could cost around $3,000.

Apple is expected to unveil the headset next year and has already been showing it off to board members, suggesting it’s getting closer to completion.

related stories

Apple’s AR/VR headset is nearing completion as the board gets a demo

Last week, Apple showed off its upcoming AR/VR headset to members of Apple’s board of directors, signaling that the device is in an advanced stage of development and could debut in the not-too-distant future, Bloomberg reports. Apple has also accelerated the development of the software that runs on the headset, and that software is expected to be called “RealityOS,” or rOS for short. Rendered via designer Ian…

Apple’s ‘realityOS’ for rumored AR/VR headset mentioned in source code

New references to “realityOS,” the AR/VR operating system that will run Apple’s rumored mixed reality headset, were found this morning in App Store upload logs and Apple’s open source code. Concept rendering based on purported leaked information by Ian Zelbo Apple is working on at least two AR projects including a set of augmented reality headsets to be released in late 2022 or 2023, followed by…

Video: Would you pay over $2,000 for Apple’s AR/VR headset?

Apple hasn’t introduced a new category of products since the launch of HomePod in 2018, and there hasn’t been a new wearable device since the debut of Apple Watch in 2015. That will change in the not-too-distant future, as AR/VR headsets from Apple are nearing completion and are likely to launch in 2023. Subscribe to the MacRumors YouTube channel for more videos. Rumors about the first used head …

Amazon hints at an extended reality headset as Apple prepares mixed reality headsets

Amazon is apparently working on an extended reality (XR) device that could rival similar efforts from Apple, Meta, Google and Samsung, according to various job listings. Conceptual rendering of Apple’s mixed reality headset by Ian Zelbo, based on alleged leaks According to a series of job openings spotted by the protocol, Amazon has been looking to fill high-level positions for computer vision…

Art renders offer the best look yet on Apple’s upcoming AR/VR headset

Tuesday, December 21, 2021 7:05am PST by Sami Fathi

As 2022 is shaping up to finally be the year Apple announces its long-awaited and rumored AR/VR headsets, a new set of art renderings has given us our best look yet at what Apple’s first headset will look like, according to Credible reports citing sources inside the company. The renders, created by concept creator Ian Zelbo, are based on details provided in a report by The Information…

Another Report Says Apple’s AR/VR Headset Delayed Until Next Year, Preview at WWDC Unlikely

Apple has been forced to delay the release of its AR/VR headsets until next year due to thermal issues related to computing power with the processor, according to a new report from The New York Times, citing sources familiar with the matter. Rendering of Apple headphones created by Ian Zelbo based on The Information report From the report: Apple hired an engineer from Dolby…

Apple’s $3,000+ AR/VR headset rumored to go into mass production in August-September

Tuesday, Feb 22, 2022 12:49am PST by Sami Fathi

Apple’s first AR/VR headset will go into mass production this fall and will be released before the end of the year, according to industry sources quoted in a DigiTimes report today. Concept rendering based on purported information leaked by Ian Zelbo Yesterday, DigiTimes previewed a report indicating that Apple’s headphones have completed production testing, and now, in the full report released…

Apple’s AR/VR headset could come with a monthly subscription service

According to a report from TrendForce, Apple’s long-rumored augmented reality (AR) and virtual reality (VR) headsets could come with a monthly subscription service. Concept rendering based on purported leaked information by Ian Zelbo In a report forecasting the rise in sales of AR and VR devices from major tech companies in 2022, TrendForce said that Apple headsets will likely be…

popular stories

What to expect from Apple through July: iOS 16 public beta, new MacBook Air, back-to-school promotion and more

While the summer months after WWDC are usually a relatively quiet time of year for Apple, there are still some notable items on the agenda through July. Below, we’ve rounded up six things to expect from Apple over the next six weeks or so. iOS 16 Public Betas and More As part of WWDC 2022, Apple announced that public beta versions of iOS 16, iPadOS 16, macOS Ventura, watchOS 9, tvOS 16,…

iPhone’s built-in music recognition feature syncs with the Shazam app in iOS 16

Since the release of iOS 14.2 in 2020, iPhone has included a music recognition feature built into Control Center powered by Shazam. And with iOS 16, and also iOS 15.6 beta, the feature has received a small but useful update. As Twitter user @someone_andrew pointed out, songs identified with Music Recognition in Control Center eventually sync to the Shazam app. There is also…

Apple is said to test iPhone 14 OLED displays this week ahead of mass production

Apple is testing OLED displays for the iPhone 14 this week ahead of mass production, The Elec reports. The OLED display panels in question are reportedly intended for the standard 6.1-inch iPhone 14 model, which will begin mass production between July and August. The displays are from Chinese display panel maker BOE, which was embroiled in controversy earlier this year after Apple…

iOS 16 will allow iPhone users to bypass CAPTCHAs on supported apps and websites

Tapping on images of traffic lights or deciphering wavy text to prove you’re human will soon be a much less common annoyance for iPhone users, as iOS 16 introduces support for bypassing CAPTCHA in compatible apps and websites. The useful new feature can be found in the Settings app under Apple ID > Password & Security > Auto Verification. When enabled, Apple says that iCloud…

Twelve South Launches New ‘HiRise 3’ Charger for iPhone, Apple Watch and AirPods

Twelve South today announced the “HiRise 3” Stand Charger for iPhone, Apple Watch and AirPods, priced at $99.99. The mount supports MagSafe-compatible charging and holds an iPhone 12 or later vertically, and also includes a charging puck for Apple Watch and a Qi charging pad on the base that supports AirPods or any Qi-enabled smartphone. The HiRise 3 is available in black and white…