Apple is finally getting serious about removing junk messages – TechCrunch

Apple is finally getting serious about removing junk messages – TechCrunch

Apple just released the second developer beta of iOS 16, and the first thing that caught our eye is the revamped message filtering. With this update, the company has signaled that it is getting serious about optimizing its SMS-based messages.

Here’s a quick rundown of what’s included in the new update:

The new update allows developers of filter extensions, like the one created by Truecaller or Apple’s own SMS filter available in India and Brazil, to classify non-personal messages into 12 subcategories under “Transactions” and “Promotions.” The Transactions category includes Finance, Reminders, Orders, Health, Utilities, Weather, Carrier, Rewards, and Other; the Promotions category includes Offers, Coupons and Others.

During this year’s World Wide Developers Conference (WWDC) session, Apple detailed how developers can incorporate these categories into their SMS filters. Based on this, it appears that the new categories will only be available to Indian users. We’ve asked Apple to clarify if these subcategories will be available in other countries, and will update the story if we hear back.

apple messages

Image credits: Apple

Indian iPhone users will also get pull-out events, such as a movie or train ticket reservation, as Siri suggestions, in message threads and in the calendar inbox. Apple wants to make sure you don’t miss your train.

There’s also some joy in store for US users. When iOS 16 rolls out, users will be able to report spam messages to carriers with a new “Report Spam” that will be visible within the Messages app under the category Unknown senders. In its Release Notes for iOS 16 beta 2, Apple said this feature will be available only with select carriers, but there’s no word on which carriers might be at this time.

Also, if you are using your iPhone in dual SIM mode, you will also be able to filter the messages based on your SIMs.

For years on Android, apps like Microsoft SMS Organizer have made users’ lives easier by offering to filter SMS-based messages into different categories. While Apple introduced filtering with iOS 14, this new division of subcategories puts the Messages app on par with its Android counterparts.

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