Apple’s Competitor Conservation Law dictates that as one competitor leaves, another must enter. So it has always been and so it always will be.
What’s that?
Sorry, quantum mechanics denies any knowledge of this law and claims that there can be as many Apple competitors as want to try.
You are not my boss, quantum mechanic!
The Macalope is told that, in fact, quantum mechanics is his boss.
Well, whatever, that’s what happened this week.
“Meta’s Apple Watch competitor is now on hiatus as the company focuses on AR/VR”
“We are moving from dystopian personal tracking devices to dystopian face-hugging devices.” Nice. Very on brand.
…Meta was working on a new smartwatch with a built-in camera to compete with the Apple Watch. Now, the parent company of Facebook has stopped the development of this wearable device as it focuses on the metaverse.
Well that’s great! Now, how will the Macalope be constantly tracked and its every move and biometric data sold to advertisers? Are you going to have to accumulate that information and sell it? the same? That sounds like a lot of work! If we can’t count on Meta to track our every move and most personal information and sell it to advertisers, who can we count on?!
Unfortunately, you will be stuck with this stupid privacy Apple Watch. So don’t expect furniture ads to pop up in your Instagram feed the next time you walk past an Ikea.
Trying to compete with the Apple Watch right now feels like trying to run uphill through a waist-high pudding slide. It is possible, but you have to be quite committed.
So what about making a new smartphone instead? Oh, that’s the ticket.
Yes, while both the Fire Phone and the Essential Phone were consigned to the garbage heap of would-be iPhone killers, the drug is forever on the rise. Welcome, and the Macalope is legally bound here to point out that it is No inventing this name: the Nada phone.
“Nothing’s first smartphone is aimed at Apple, not OnePlus”
After the moderate success of its Ear 1 headphones, Nothing is getting into the smartphone space, going so far as to reveal its offering a month early. Yes, soon everything will change. And what will change it? Any.
But Nothing isn’t ready to talk about specs or price.
Take your time.
IDG
How does it look? It looks a bit like an iPhone 11 with a transparent back. And according to this video from Marques Brownlee, it has LED light strips that transmit charging and ringtones, and help with night shots. Fine, but if vendors are going to be able to ship always-on displays for the iPhone soon, it doesn’t look like the lights are going to have a long lifespan.
The user interface, a skinned version of Android that looks like a European train station status board, is certainly a different look that will probably appeal to some consumers looking for a change, but not many are likely to change. of platform. And now it looks like it’s not even launching in the US. So while Nothing’s Carl Pei might drop features of the iPhone his company is looking to compete against, it’s a bit like Macalope saying he likes Taika Waititi movies like that. who hopes that one day he will be his friend.
(But seriously, Taika, if you’re reading this, give me a call.)
IDC’s Francis Jerome is a little suspicious of the transformative powers of the Nothing Phone.
i’m seeing some [sic] So much fuss about the phone @nothing that I’m beginning to suspect there’s nothing special about this phone other than its casing and a lot of online marketing. Hope you prove me wrong @getpeid
When so little is known about the device other than it wants you to compare it to the iPhone, the Macalope tends to agree.