The US Food and Drug Administration is reportedly preparing an order to recall Juul Labs vaping products.
The move to ban Juul e-cigarettes could come as early as Wednesday following a two-year review of the vaping powerhouse’s application for authorization to continue selling fruitless products, the Wall Street Journal reported. informed.
The FDA has reviewed marketing applications from Juul and hundreds of other companies amid calls from anti-smoking groups to crack down on products that led to a surge in youth vaping over the past decade. But advocates of these nicotine-delivering devices say they can help adult smokers kick the habit of smoking cigarettes or using other tobacco products.
Juul did not immediately comment on the report. An FDA spokeswoman said the agency had no information on the timing of the agency’s decision on the Juul application.
In 2020, the FDA required all e-cigarette and vaping companies to submit applications to continue marketing products. The agency also banned mint- and fruit-flavored juice pods used in e-cigarettes and vaping products, a ban that does not apply to menthol- and tobacco-flavored products.
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In September, the FDA banned the sale of hundreds of thousands of vaping and e-cigarette products, but did not rule on Juul, which has been criticized for its appeal to young vapers.
The potential removal of Juul products by the FDA, rejecting the company’s request to sell menthol and tobacco-flavored products, “is long overdue,” said Erika Sward, deputy vice president of national advocacy for the American Lung Association. .
“Juul is largely responsible for the youth vaping epidemic,” Sward said. “No company or product that has such blatant disregard for the health of our children and public health should remain on the market.”
FDA regulators likely determined that Juul “did not provide sufficient evidence to show that its product is not yet attractive to young people,” said Theodore Wagener, director of the Center for Tobacco Research and co-director of the Cancer Control Program at the FDA. Ohio State University. Cancer Center.
While underage vaping rates have skyrocketed over the past decade, more recent surveys have shown the rate is declining. The National Youth Tobacco Survey in 2021 reported that around 11% of high school students vaped, up from 19.6% in 2020.
“You’re probably going to continue to see a decline in youth vaping because you’re also seeing the market shrink more and more,” Wagener said.
Wagener said he is involved in a study evaluating whether smokers who want to quit are willing to try nicotine replacement therapy or switch to e-cigarettes. The study is ongoing, but some have kicked the habit by switching to e-cigarettes, he said.
As more vaping products are withdrawn from the market, “my concern is that it will also limit the potential appeal of e-cigarettes for older adult smokers who were looking to quit” tobacco cigarettes, Wagener said.
Ken Alltucker is on Twitter at @kalltucker, or he can be emailed at firstname.lastname@example.org.