Google Maps Now Has a Label for LGBTQ+ Owned Businesses

Google Maps Now Has a Label for LGBTQ+ Owned Businesses

A woman wears a face mask to help slow the spread of COVID-19 outside a Columbia store, as a sign in a window shows support for LGBTQ+ Pride Month, at the Orlando Vineland Premium Outlets mall during a new pandemic of coronavirus, on Sunday June 20, 2021, in Orlando, Florida.

Businesses can now choose to self-identify on Google Maps.
Photo: Phelan M. Ebenhack (access point)

Google has introduced a new tag in Maps and Search that allows businesses to identify themselves as LGBTQ+, adding to a series of labels already on Google Maps that are meant to help people locate and support local businesses. It also comes with the ability to report any related harassment.

On Wednesday, the company Announced the new feature, which is available to merchants in the US with a verified business profile on Google. Other labels that already exist on the platform are Black, Latino, veteran and women-owned businesses. Tags must be added by the business owner. rather than by community members. Once added, the tags will appear on Google Maps and in search results for LGBTQ+ owned businesses. Currently, Google does not have a system to verify self-identifying tags, although it makes it clear that the tag was added by the company itself.

A screenshot of Google Maps "LGBTQ Property" label

Illustration: google maps

Google already has tools and resources for people looking for LGBTQ+ friendly businesses, allowing business owners to add certain labels to their Google maps and search results, such as “LGBTQ Friendly,” “Transgender Safe Space,” and “Neutral Restroom.” As for gender.”

“This builds on our previous work with globally available LGBTQ+ and transgender safe space attributes, and offers a more targeted attribute that only companies can add to their profiles,” wrote Mackenzie Thomas, Product Inclusion Lead. and marketing at Google, in a statement.

With the purpose of add tag, business owners should go to their profile, click ‘edit profile’ and select ‘business information’. From the ‘more’ tab, there will be a list of categories that business owners can identify themselves under. Google also has a system through which business owners can report any abuse or harassment they receive from customers as a result of their tag. “You can report negative or abusive reviews that you believe you have received as a result of identifying your business as owned by someone with the identity you have selected,” the company said. wrote. “Google will investigate each report and will endeavor to take appropriate action.”

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