Here's Why the BMW M3 Touring Isn't Coming to America

Here’s Why the BMW M3 Touring Isn’t Coming to America

BMW finally dropped the official details of the new (and first) M3 Touring on Tuesday, and it’s exactly what we’d hoped for. As these hot trucks go, the new M3 Touring has a long roof, hatch-style rear opening, the same 503-horsepower straight-six that powers the regular M3 and M4 Competition, the same grille, and of course , no opportunity in the United States.

Cool cars not coming to the US because no one buys them is not a new phenomenon. And while the rationale behind America’s absence from the M3 Touring ultimately boils down to “It wasn’t worth it,” the story is a bit more than that.

“The decision to go ahead with the M3 Touring (G81) was made late in the development of the [non-M G21] 3 Series Touring,” said a BMW USA spokesman. unit. “By the time the decision was made to go ahead with the [M3 Touring]It had long since been decided that the [regular 3 Series wagon] it would not come to the US and therefore there was no development work for US certification, a long and expensive process.”

In other words, BMW USA had already refused homologation of the 3-Series wagon in bulk before the M version got the green light. And when the company learned that an M3 Touring was coming, it was already, financially speaking, too late.

“There is often a struggle between our desire to give BMW enthusiasts what they want and the technical and financial realities of making it happen. This is one of those times when the investment in the development, testing and homologation of a low volume vehicle was simply unjustifiable”.

When I asked if BMW USA would do have homologated and federalized the 3er wagon here if only the M3 version was part of the plan from the beginning, the representative declined to speculate.

In any case, BMW says the slightly heavier M3 Touring accelerates from 0 to 62 mph in 3.6 seconds, a tenth slower than the sedan. It also gets the company’s next-generation interior with a 14.9-inch curved screen.

Since most of the press photos you’ve probably seen over the last day or so are of a relatively drab gray car, here’s a much cooler green one out in the wild for your viewing pleasure. For many if not most of our American readers, this is as close as you’ll get to the BMW M3 Touring.

Do you have any tips or questions for the author about the new M3 Touring? You can reach him here: chris.tsui@thedrive.com

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