NBCUniversal, Google Compete to Help Netflix Develop Ad-Backed Tier

NBCUniversal, Google Compete to Help Netflix Develop Ad-Backed Tier

Comcast NBCUniversal Corp. and Alphabet Google has emerged as the top contenders to work with Netflix and helping the streaming company create an ad-supported tier of its service, according to people familiar with the matter.

Netflix, which hopes to boost revenue by selling ads around its programming, is still in the early stages of developing the strategy and has explored a variety of tie-ins in recent weeks.

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