Tennis star Naomi Osaka partners with LeBron James to launch media company

Tennis star Naomi Osaka partners with LeBron James to launch media company

Tennis player Naomi Osaka is launching a media production company in partnership with NBA star LeBron James’ media group, The SpringHill Company.

The move by Osaka and her agent and business partner Stuart Duguid to collaborate with The SpringHill Company is the latest business launch for the tennis star.

The SpringHill Company is an entertainment production conglomerate co-founded by James and businessman Maverick Carter.

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Japan’s Naomi Osaka returns the ball against Spain’s Sara Sorribes Tormo during their match at the Mutua Madrid Open tennis tournament in Madrid, Spain, Sunday, May 1, 2022. (AP Photo/Manu Fernandez, File)

News of the launch comes after Osaka and Duguid co-founded athlete management agency EVOLVE last month.

The new producer, Hana Kuma, will produce both scripted and nonfiction content, beginning with a New York Times documentary about the first woman of color elected to Congress, Patsy Mink. The company will highlight “empowering” and “culturally specific” stories, according to a press release.

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“There has been an explosion of creators of color who are finally equipped with resources and a great platform,” Osaka said in the statement. “In the age of streaming, content has a more global perspective. You can see from the popularity of television in Asia, Europe and Latin America that the one thing can also be universal. My story is also a testament to that.”

Hana Kuma will receive strategic and production resources from The SpringHill Company, according to the statement. Hana Kuma also has partnerships with cryptocurrency exchange platform FTX and health platform Modern Health.

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Osaka is a four-time Grand Slam champion. She recently said that she would skip Wimbledon for the second year in a row. The tennis star has not competed on tour since last month’s first-round loss at the French Open.

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