The Information Apple VR

“Stay Tuned And You’ll See What We Have To Offer”

Apple CEO Tim Cook was interviewed by China Daily and made an interesting comment when asked about AR headsets.

Reporter: “Chinese consumers are very enthusiastic about VR and AR technologies, but some of them are not very satisfied with the products currently available on the market. What do you think are the key factors for AR products like AR headsets to be successful in the consumer market?

Cook: “That’s a great question. I am incredibly excited about augmented reality, as you may know. And the fundamental thing for any technology, including AR, is to put humanity at the center. And that’s what we focus on every day. Right now, as an example, we have over 14,000 ARKit apps on the App Store, bringing augmented reality experiences to millions of people around the world. But I think despite that, we’re still in the very early days of how this technology will evolve. I couldn’t be more excited about the opportunities we see in this space and stay tuned and you’ll see what we have to offer.”

Last year Bloombergsupply chain analyst Ming-Chi Kuo Kuo and Information published reports claiming that Apple is working on a premium headset for VR and AR with high resolution color transfer. Kuo claimed this headset will weigh less than Meta’s Quest 2, feature dual 4K OLED micro-displays, and use a new chip with “computing power similar to the M1 for Mac.”

Earlier this month Bloomberg reported Apple is working on realityOS (rOS) versions of its core apps, as well as the ability to view a Mac screen and AR/VR development tools. References to realityOS were found in App Store upload logs and code from Apple earlier this year, and a fictitious company linked to Apple registered trademark Reality OS In May. At Apple’s WWDC conference, a number of tangentially AR-related features were announced, but the company may be waiting for the headset reveal to showcase its full AR/VR strategy.

Earlier this year, Bloomberg reported Apple’s headphones have been delayed until 2023 due to “challenges related to overheating, cameras and software”. The New York Times also reports the headphones are delayed until 2023, with their sources saying this is due to “continuing challenges with battery power”. Both Bloomerg and The Information report that the product is priced at over $2000.

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